850 SVG concepts across 6 rounds of exploration — abstract marks, geometric symbols, letterforms. Narrowed to 6 finalists across 4 symbol families.
90 concepts across 9 territory groups. First exploration of abstract mark directions.
270 concepts across 9 territories. Wider exploration with refined generation rules.
60 concepts refining the strongest 5 territories from R01-R02.
100 fresh concepts across 10 new territory directions.
220 iterations on 12 promising symbols. Systematic variation of stroke, fill, proportion.
110 refinements of the top 12 candidates. Last polish before finalist selection.
Deep feedback and analysis on iterated symbols.
App icon testing at multiple sizes with squircle rendering.
Typography pairing with 10 curated fonts per finalist symbol.