Territory A — Upward / Emergence
Shapes rising from or through a boundary. The threshold moment — emergence through subtraction. Asymmetric ascending forms with negative-space thresholds.
Research Context
Core idea: Shape rising from/through a boundary. The threshold moment.
- Key technique: Emergence through subtraction — cut a horizontal gap or void into ascending form to create the threshold moment.
- Angles: 55-65° inclines (engineered inevitability). Asymmetric to avoid Vercel territory.
- Fill ratio: 70-80% fill, 0-20% stroke, 0-30% negative space.
- Bounding box: Near-square (1:1 to 1:1.25). Tall narrow marks lose legibility.
DO: Asymmetric ascending forms, negative-space thresholds, filled shapes as primary mass.
DON'T: Arrows, rockets, swooshes, mountains, stacked bars/charts, plain equilateral triangles.
Territory B — Contained / Portal
The void is the subject, not the frame. Figure-ground reversal where the brain oscillates between filled shape and empty shape. Containment with release.
Research Context
Core idea: The void is the subject, not the frame. Shape within shape.
- Key technique: Figure-ground reversal — brain oscillates between filled shape and empty shape.
- Proportions: Inner void = 50-65% of total area. Frame width = 12-20% of diameter.
- Containers: Circle, rounded square, chamfered rect, hexagon, squircle.
- Void approaches: Geometric cutout, slot/aperture, offset shape, broken frame with gap.
DO: Design void first, build frame around it. Broken frames suggest release.
DON'T: Literal windows/doors/keyholes. Perfectly centered symmetric shapes. Too-thin or too-thick frames.
Semantic fit: "Things grow inside here." Containment with release.
Territory C — Systematic / Grid
Modular, constructed, assembled marks. Engineered, not drawn. 3×3 to 5×5 grids with deliberate pattern breaks for focal interest.
Research Context
Core idea: Modular, constructed, assembled marks. Engineered, not drawn.
- Grid size: 3×3 to 5×5 cells. Not larger.
- Fill ratio: 30-60% of cells occupied (below 30% = too sparse, above 60% = QR territory).
- Shape vocabulary: Pick 1-2 per mark: filled square, circle, L-shape, T-shape, line/bar, dot, void.
- One deliberate break in pattern for focal interest. At least one empty row/column.
DO: Negative space as subject. One deliberate break.
DON'T: Checkerboard. Uniform dot arrays. 4-fold symmetric patterns. More than 2 shape types.
Territory D — Radial / Convergence
Elements converging toward center. Inward = focus/precision. 3, 4, or 6 elements with negative-space void at center.
Research Context
Core idea: Elements emanating from or converging toward center.
- Direction: Convergence (inward) > emanation (outward). Inward = focus. Outward = warmth.
- Element count: 3 (most dynamic), 4 (most architectural), 6 (most systematic). Never 8+.
- Center: Leave a negative-space void. Elements converge but don't touch.
- Rotation: 120° (3 elements), 90° (4), 60° (6). Off-axis adds dynamism.
DO: Angular/geometric elements. Varied element lengths. Separated elements.
DON'T: 8+ elements (spinner). Tapered rays (sun). Curves/rounded caps. Circular boundary (badge).
Territory E — Tension / Duality
Two shapes in dialogue. The gap between them IS the mark. Near-symmetry preferred — not perfect mirror, not wild asymmetry.
Research Context
Core idea: Two shapes in dialogue. The gap between them IS the mark.
- Key technique: Design the gap first, then build shapes around it.
- Gap: 8-15% of total mark width (visible at 32px = 3-5px gap).
- Symmetry: Near-symmetry preferred (like Deutsche Bank: 53° not 45°).
- Tension strategies: Gap-defined, rotational variant, scale contrast, fill/void contrast, directional opposition.
DO: Fibonacci ratios. One slightly dominant element. Shared geometric property.
DON'T: More than 3 elements. Yin-yang trap. Perfect bilateral symmetry. Concentric shapes.
Territory F — Threshold / Phase Shift
The exact moment something changes state. Liminal instant between before/after. Fragmentation, fill-to-stroke transitions, element progressions.
Research Context
Core idea: The exact moment something changes state. Liminal instant between before/after.
- Fragmentation: Shape dissolving from solid to separated elements (IBM stripes).
- Fill-to-stroke: One part solid, one part outline within single shape.
- Element progression: 3-5 identical shapes morphing across a sequence.
- Density modulation: Dot/element size variation (monochrome gradient effect).
- Dimensional ambiguity: Necker cube effect — perceptual flip between two states.
DO: Structural variation (density, weight, fill/void). Frozen moment. Clear direction.
DON'T: Motion lines/swooshes. Opacity gradients. Organic shapes. Arrows. Tiny vanishing elements.
Territory G — Stack / Depth
Overlapping planes, layered forms, z-axis logic. Infrastructure stacking. Depth through background-color gaps, fill vs outline, and weight hierarchy.
Research Context
Core idea: Overlapping planes, layered forms, z-axis logic. Infrastructure stacking.
- Layer count: 2-3 (more gets noisy at 32px).
- Offset: 15-25% of layer height. Vertical, diagonal/isometric (30° grid), or same-axis with gap.
- Depth without opacity: Background-color gaps, fill vs outline, weight hierarchy, partial occlusion, isometric projection.
- Sub-categories: Horizontal stack, isometric box, overlapping planes, emergent form, impossible stack (Penrose), offset echo.
DO: Consistent gap widths. Background color as active element. Test at 32px.
DON'T: Gradients. Opacity variation. More than 3 layers. Literal boxes/server racks.
Territory H — Precision / Calibration
Crosshairs, alignment marks, registration-inspired geometry. The mark feels like a tool, not a decoration. Amber on dark naturally reads as instrument display.
Research Context
Source domains: Print registration marks, optical instrument reticles, oscilloscope graticules, engineering drawings, surveying instruments.
- Key technique: Interrupted crosshairs — lines approach center but stop short, leaving a gap. Shifts perception from "weapon" to "instrument."
- Weapon → Instrument: Partial circle > complete circle. Open center > filled dot. Asymmetric arms > identical arms. Weight transitions > uniform heavy strokes. Tick marks/graduations > bare lines.
- Line weight: Primary 1.5-2px at 100px viewBox. Secondary 0.75-1px. Contrast ratio 2:1 to 3:1.
- Stroke caps: butt or square (never round — machined feel).
Color bonus: Amber #d4840a on dark #0e0c0a = oscilloscope/HUD aesthetic for free.
Territory I — Interface / Symbiosis
Where organic meets systematic. Human ideas meeting AI/machine logic. The meeting has already happened — show the state of connection, not the process.
Research Context
Core idea: Where organic meets systematic. Human ideas meeting AI/machine logic. NOT literal.
- Key framing: The meeting has already happened. Show the state of connection, not the process of docking. Stable. Infrastructure.
- Curve-to-angle ratio: ~60/40 geometric-dominant (for infrastructure feel). Never 50/50.
- Approaches: The Dock (curved form in geometric receiver), The Morph (angular→curved transition), The Charged Gap, The Shared Edge, The Nested Lattice.
- Construction: Circle arcs + straight segments. Organic from tangent continuity, not freehand beziers.
DO: Circle arcs for organic curves. Uniform stroke weight. 2-3 elements max.
DON'T: Hexagonal symmetry. Gradient orbs. Neural-network diagrams. DNA/neurons. AI clichés.