Phase 03

Assessment & Refinement

Weighted scoring framework evaluating 6 finalists on scalability, brand narrative, distinctiveness, lockup harmony, icon presence, and emotional resonance.

Assessment Framework

Weighted scoring tool (100pt max) for evaluating 6 finalist symbols across 6 criteria.

In Progress
AI Blind Scoring

Independent AI evaluation of all 760 SVG concepts from Rounds 02-06. Two-pass pipeline: structural triage, then deep semantic scoring on 6 weighted criteria.

Complete
Manual vs AI Comparison

Where the 6 manually-curated finalists rank in AI blind scoring. Family head-to-head matchups and criteria gap analysis.

Complete